Much has happened since our last forecast in November. A throng of new trade tariffs – with the prospect of more to come – introduced by the second Trump administration has constrained a trading ...

Latest results from the WARC Creative 100. The WARC Rankings are the ultimate benchmark for marketing, inspiring excellence in creativity, media and effectiveness.

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

Optimise your media to drive impact safe in the knowledge that we have a 40-year track record of helping brands harmonise, aggregate, verify and evaluate data. Build media strategies that deliver with ...

Search for award-winning creative work based on category, media channel and geography. 6,000+ pieces of creative from campaigns since 1999. Also includes the best TV commercials in the world dating ...

WARC Talks. A series of talks including podcasts and webinars covering today’s pressing marketing challenges.

This page groups our articles, case studies and research around key topics for marketing strategists ...

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

Unilever, the FMCG giant, led a project to discover how a consumer’s understanding of premiumization has shifted over time, uncovering important lessons for brands that are working to develop ...

In light of the US election result, previously cautious marketers are re-considering their ‘podcast safety’ approach – in particular in advertising against right-wing content to reach younger male ...

The WARC Awards for Asia Pacific. The WARC Awards are back! Enter once for a chance to win in your region and globally. Bronze, Silver and Gold winners will be announced for the Asia Pacific region, ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...