Synthetic data is unlikely to completely replace primary data collection in the future, according to a paper from the MRS ...

Data and measurement business Kantar Media has won a contract to deliver the Swedish television and online video audience ...

Decision intelligence firm Morning Consult has appointed Ivan Rocabado as lead solutions architect for reputation measurement ...

Insight, strategy and innovation consultancy C Space has appointed Zoë Carter as managing director for Europe, Middle East ...

LaShanda Seaman, associate director, qualitative research and engagement centre, at Ipsos UK and 2023 Research Live Young ...

Global insights consultancy Bryter has made four hires and three promotions in its healthcare and consumer teams.

True wellness offers big opportunities for brands and insight. But to take advantage of this opportunity, we need to redefine ...

Experience management firm Qualtrics has partnered with LangChain, a platform for building and deploying AI applications ...

Market research companies Basis and DJS Research have become strategic partners to data quality movement CoLab.

Social and market research agency IFF Research has appointed Meghan Oliver to its senior leadership team to lead its work in ...

There has been a one percentage point cut in global advertising spend growth forecasts due to the risk of stagflation or ...

Strategic insight and creative strategy consultancy The Mix has appointed Martyn Hill as global head of business development ...