2025 年的全球营销格局充满活力。人工智能的快速发展和可购物广告的兴起带来了令人兴奋的机遇，但该行业也在应对全球市场的波动，包括供应链的不确定性和消费者情绪的变化，从而带来了真正的挑战。 尽管存在这些不确定性，但作为营销人员，你的固有 ...

The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying ...

Świat sportu rozwija się, a wiele czynników wstrząsa grą. Rosnąca globalizacja, dywersyfikacja fandomów i zmiany w konsumpcji ...

Die Welt des Sports expandiert, und eine Reihe von Faktoren bringt das Spiel ins Wanken. Die zunehmende Globalisierung, die ...

Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the year ahead?

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Il 51% delle persone a livello globale è appassionato di calcio (o calcetto). I tornei mondiali del 2025, 2026 e 2027 offriranno l'opportunità di fare breccia nei fan.

Achieve clarity in your marketing strategy and drive impactful results by navigating chaos with data-driven insights from Nielsen’s 2025 Annual Marketing Report. Achieve clarity in your marketing ...

Daily audio consumption in the first quarter of 2025 amounted to 3 hours and 54 minutes of daily 1 listening across both ad supported and ad free platforms like radio, podcasts, streaming music ...

Find out the latest advertising spend trends and competitive dynamics shaping European retail. Tailored for SMBs, this webinar provides specific details for the UK, Italy and Germany. Attendees will ...

El mundo del deporte se está expandiendo, y una serie de factores están sacudiendo el juego. El aumento de la globalización, la diversificación de las aficiones y los cambios en el consumo de medios d ...

For more than 50 years, Nielsen has provided businesses around the world with critical insight into consumer behavior—and our panels make this possible. A panel is a group of people that we’ve chosen ...