Netflix、YouTube 和 TikTok 等数字平台和流媒体服务的兴起，通过提供适合我们移动生活方式的按需娱乐，彻底改变了内容消费。虽然数字化浪潮极大地影响了人们的收视习惯，但传统媒体却表现出了顽强的生命力--尤其是广播电视，它继续为体育直播、热门剧集和 ...

七个不同的平台提供了三月份收视率最高的流媒体节目。 流媒体电视的份额达到 43.8%，是迄今为止最大的份额。 奥斯卡颁奖典礼和《追踪者》占据了广播节目的主导地位，而篮球和新闻则是有线电视转播中的佼佼者。 纽约 --2025年4月15日--在经历了几个充满活力 ...

波兰华沙--2025 年 3 月 24 日--全球受众测量、数据和分析领域的领导者尼尔森发布了最新的《二月份全屏视频格局报告》，涵盖 ...

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In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

Max notched the largest month-over-month growth among streaming services in March (+6%), further contributing to Warner Bros. Discovery’s significant monthly gains. Max’s increased engagement was due ...

This webinar unpacks 3 key trends shaping 2025 media planning and how to capitalize on them. 1. Balancing Traditional & Digital: Learn to effectively integrate resilient traditional TV with the ...

Nielsen Ad Intel reveals Australia’s travel industry ad spend rose 9% YoY, driven by airlines and travel agents responding to growing consumer demand.

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

Navegue pelo cenário da TV com precisão. Examine os comportamentos de visualização do público nas principais plataformas de distribuição de TV... Faça o download do seu guia de dados de mídia cruzada ...

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