Asda’s chief customer officer, David Hills, is stepping down from the role to join travel business Jet2. His successor at ...

The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week.

The FMCG giant’s influencer-led strategy risks depleting trust in its brands, under the wrongheaded assumption that brand ...

First tasked with refreshing the brand strategy for O2 upon joining in September 2024, director of brand & marketing at ...

Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.

Next has identified the benefit of increasing spend in international marketing. It believes it can “profitably increase ...

AI agents will be transformative in how consumers engage with marketing - but too many marketers are being slow to react.

McDonald’s is the world’s most valuable restaurant brand, according to Brand Finance, as previous incumbent Starbucks suffers ...

A “belief in data” and desire to push boundaries is informing Tesco group customer director Becky Brock’s vision for the ...

Marketers discuss how teams, individuals and leaders can bridge skills gaps in the latest episode of Marketing Week’s ...