Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping ...

Over the last year, night markets have officially been woven into the zeitgeist—and the experiential marketing industry. One ...

After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings.

In lieu of reacting in a knee-jerk fashion to each perceived threat, Forrester suggests the following advice for B2B ...

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually ...

A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand's approach to generative ...

After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings. Today’s search landscape isn’t just about optimizing for human ...

Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see ...

How brands appealed to the wide spectrum of attendees and stood out among a sea of basketball courts and hoops games.

London-based Wise, which facilitates global money transfers for individuals and businesses alike, targets SMBs in the U.S.

Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia.

AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.