More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V ...

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory ...

Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans ...

Put the two together and end up with the ultimate American experience: watching the Super Bowl (or watching 10 minutes of ...

Nicky Bullard, group chief creative officer at MullenLowe, has announced she is leaving the agency this week. Bullard, who ...

Tim Hortons began working with PHD as its media agency in early January. “Their first gift to us was, ‘Hey, we've got a ...

Publicis Groupe kept up the heat on rivals as it ended 2024 on a high, with its strongest quarter of the year in Q4, and ...

EXCLUSIVE: The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall ...

In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and ...

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal ...

While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will ...