Branded customer experience can reshape perceptions and foster connections with even today’s wary and sceptical consumers.

Last week, on the train, I winced when I saw a notification from a former student, expressing sympathy for the latest wave of colleagues laid off from Business Insider. One-fifth of its staff are ...

For the past 40 years, we’ve known exactly how to make computers work: you have some way of pointing at something, and making something happen. Be it a mouse, trackpad, or just your finger, that’s the ...

It’s been a while since we had a major technology trend to think about, but the Metaverse is all over the web right now. For obvious, pandemic-related reasons, our attention has been more on biotech ...

Amazon is many things to many people, just like a classical physical warehouse. But Amazon is more than that, due to its peculiar, dual strategy of both horizontal and vertical integration. This is ...

Everything has a price, and that includes AI. And that cost may well be only indirectly financial. The bigger problem is its energy demands. AI is computationally expensive, and that means energy.

In May 2022, Y Combinator warned its portfolio founders to “plan for the worst”. Cutting expenses and, if that wouldn’t suffice to reach profitability, raising capital was the name of the new game.

Networking was unbundling roughly at the same time, with the advent of tools like LinkedIn and Twitter. Ironically, this led to even more physical events, since people wanted to meet their digital ...

In 2001, historian Harold James published his book The End of Globalization: Lessons from the Great Depression. Though he didn’t predict the Great Recession that followed just a few years later, he ...

The last month of the year is a time for gift-giving. And there’s one special present I look forward to each year: the annual presentation by NEXT speaker Benedict Evans, in which he gives the grand ...

The internet and its technology have done many things to many industries and continue to do so. But what really strikes me is the observation of both vertical and horizontal integration at the same ...