Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.

From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical firms, the world’s most established businesses rely on our marketing and ecommerce expertise. Econsultancy’s mix of ...

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TikTok has announced a dedicated ad offering for automotive. Can it help automotive brands, and what should they bear in mind before investing?

Many organisations are using marketing automation to handle tasks that would simply be too laborious or time-consuming for marketers to take on. In this way, marketing automation platforms offer major ...

Ecommerce expectations and shopping behaviours are changing rapidly. By combining best-practice methods with cutting-edge techniques, this Ecommerce and Online Merchandising training course will ...

This webinar looks at the strategic and commercial benefits of neurodiversity and offers guidance on creating inclusive experiences for customers and empoyees. With the measurement landscape in flux ...

Tash Whitmey, Managing Director at Tesco Media and Insight Platform, and Paul Stafford, Head of Retail Media at Superdrug, shared their approaches to challenges like data, measurement, and customer ...

UK digital agencies are facing threats from in-housing and consultancies, political and economic uncertainty, a changing relationship with clients as well as maintaining talent levels – but the sector ...

Retail media is as hot a topic as ever. Alongside the clear opportunities, however, there remain hurdles to unlocking its full potential. Expert contributors to Econsultancy’s 2025 retail media trends ...

Social Trends Quarterly curates the latest trends, developments and statistics in social media. Each edition acts as a guide to what’s happening now in social media, and what you should be keeping an ...

In the first Digital Shift of 2025, consultant Neil Perkin explored questions of skillsets, AI model visibility, and evaluating martech to advise marketers navigating a landscape increasingly ...