Meta is now the first Official Fan Technology Partner to UFC in a multiyear partnership that includes integration across Meta ...

WPP acquires InfoSum in a major investment in its AI-driven data offer and names Lauren Wetzel as Chief Solutions Officer at ...

NEOM’s Komal Bajaj shares how brands can secure their relevance in the Saudi market by positioning themselves as contributors ...

At a time when authenticity equals influence and influence equals dirham value, creators aren’t just promoting brands – ...

The Faces to Watch issue also includes the gaming, social media and influencer guide, featuring opinions and perspectives ...

MassiveMusic’s Laura Woźniak sheds light on how a soundscape is a ‘powerful tool’ that brands in Saudi should lean into in ...

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing ...

The Al Arabia and Multiply Group MOU will focus on acquisitions, market growth and the integration of advertising technology.

Al Masaood Group’s Marwah Eltom explains how to do automotive influencer marketing in a smarter and more data-driven era.

Performance marketing agency Digidarts has entered the Middle East region with plans to offer its services to the UAE, KSA ...

DXTA Technology’s Roy Matta discusses the need to transform digital advertising with social AI and in-game brand engagement.

Appsflyer reveals mobile app consumer insights and behavioural trends in spending and usage for the holy month of Ramadan ...