YouTube took this creativity one step further by making a big bet: we decided to share revenue with creators. Since then, the growth of the creator economy has been incredible. More people created ...

Here’s how we’ll work to support the success of creators across the platform this year: Giving creators more ways to make money. YouTube helps creators build deep relationships with audiences and ...

YouTube Shorts now has an average of over 70B daily views since launching in 2021. This 60 seconds (or less) format has given creators new avenues to earn money, and the Shorts community is beginning ...

We are proud to announce the #WomenofYouTube 2024 Mentorship program, aimed at educating and uplifting our community of women creators across North America and Sub-Saharan Africa. Through this creator ...

Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the pandemic to fixing my bike just last week. Imagine if you could say a special thank you to your ...

While you’re filling your online cart this Cyber Monday, take a break to check out the surprisingly satisfying world of unboxing content. So far this year, there have been more than 25 billion views ...

As my family shows, there’s an audience for almost every video, and the job of our recommendation system is to find that audience. Think about how hard it would be to navigate all of the books in a ...

I know there’s uncertainty in the world and in our industry, but in my 9 years at YouTube and 40 years in the business, I’ve learned that uncertainty and challenges signal great opportunity. I cannot ...

Explora el Blog oficial de YouTube y ponte al día con las noticias de la empresa, los perfiles de artistas y creadores, los análisis de cultura y tendencias.

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...

Discover everything that is happening at YouTube, from the latest news and events, to the most recent announcements and platform updates.

Our third Release Notes installment is here, and today we’re talking about Shorts! I sat down with YouTube’s Chief Product Officer Johanna Voolich to talk about the broader opportunity for Shorts, ...