It and Glossier are using branded merchandise to court Gen Zers eager to bond over shared fandom.

With half the global population projected to develop a mental health disorder during their lifetime, how can marketers talk ...

The Trump administration’s mission to pare down the government is taking a toll on marketing shops responsible for supporting ...

More marketers are leaning into the rising popularity of women’s sports. This collection of the best recent sports marketing ...

Puma is celebrating the runners’ high in a new spot, the first push in its “Go Wild” campaign that will be the sportswear ...

A growing number of brands, including Tower 28 and Milani Cosmetics, are rolling out polished video series on social media to cut through the sea of "brain rot" and near-identical UGC content.

TRG has named longtime principal Pete Lempert as its new CEO, effective March 31, as Glenn Dady announces his retirement.

Mason Interactive’s Brook Shepard and Alexis Bittar’s Jessica Steele spoke at the NextGen Summit about how the Bittarverse ...

Brands and agencies need to pay attention as Hispanic consumers pull back, tariffs make headlines, Walmart gets cautious and ...

Acxiom has laid off 3.5% of its staff, a spokeswoman for the Interpublic Group of Cos.-owned data company confirmed with Ad ...

A few highlights: ZipRecruiter emphasizes its ease of use in a spot narrated by a (fictional) hiring director named Dan. “Top ...

Among the notable campaigns for March 19: a fashion retailer’s live banner ads, Under Armour’s March Madness campaign and ...