Gen Z isn’t shy about splurging—whether it’s doom spending for a dopamine hit, spoiling their pets, or splashing out on rent.

In just 10 years, the majority of economic power could be in the hands of people that are currently struggling to afford rent ...

This is the new idea of people choosing to quit their jobs in the most inconvenient way possible in order to disrupt the ...

Generation Z (born between the mid-to-late 1990s and early 2010s), often called 'digital natives', has grown up in a world ...

Bible sales in the UK have risen sharply, increasing by 87 per cent from £2.69 million in 2019 to £5.02 million in 2024, ...

Whether it's LinkedIn or Tinder, Gen Zers are constantly being told "no." It's sending their anxiety and loneliness into ...

With more than one-third of the world’s population identifying as Gen Z—those born between 1997 and 2012—this generation is ...

There are two camps: People who like wearing tight-on-tight outfits to the gym — think leggings and a well-fitting tank top — and people who prefer baggier ensembles. According to some users on TikTok ...

Millennials are turning out to have very different spending, saving, and investing habits than the generations that preceded ...

Gen-Z values experience over product, demands more transparency and expects an ethical approach to different aspects of life.

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Agoda has outlined how hotels across Asia can embrace the preferences of Gen Z travellers to ensure they are adequately ...