With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Creative advertising isn’t just about flashy visuals, it’s about crafting a message that resonates, surprises, and most importantly sticks. The most brilliant ads tap into psychology ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Similarly, JCDecaux’s global creative benchmarking study found that 70% of outdoor ads fail to move the needle, reinforcing the need for better creative execution. This isn’t just money down ...

AI and machine-learning can achieve two goals: help marketers make better ads, faster; and make those ads more engaging through creative. The power of creative is underrated. But an assist from AI can ...

Kantar, the research firm, analyzed over 13,000 television, digital, print and outdoor ads from 2021 in a bid to find the secrets to success from the top performers. Product demonstrations, ...

"We are curious to explore how to showcase our fashion in new creative ways – and embrace ... Denim giant Levi's said in 2023 it would trial the use of AI-generated model images as a way to ...

environment and sustainability, biosciences and quantum, as well as progress in other areas of excellence like the arts and humanities, social sciences, artificial intelligence and more. I hope you ...