“It has no justification in experiment exactly; it just represents something that he’s imposing upon the color spectrum by analogy with music.” Of his rainbow experiment Newton wrote that he had ...

The color and lighting choices you make when producing marketing photography can deeply affect how your brand is viewed. For example, relying heavily on red in images can spark excitement, whereas ...

Color choices are crucial for a website, influencing everything from brand recognition to purchasing. So, how can you choose the right color scheme for your site? An infographic (below) from ...

But in traditional color theory, green often also has negative connotations: greed, sickliness, envy, and bile. Some of the intersection of these two colors is a bit open-ended, given how much ...

Using the power of color theory, you can choose schemes that will ... plus paint shades to try on your walls, check out the ...