College Football Has a New NIL Powerhouse and Coaches Are Calling it 'Ridiculous' originally appeared on Athlon Sports. As of July 1, schools are now able to pay their athletes directly, thanks to the June 6 House v. NCAA settlement.

A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to funnel money to athletes or schools, fail to meet NCAA rules requiring deals to serve a valid business purpose.