Yo-Kai Watch is the latest in a string of hits from Japanese publisher Level-5. In most cases like this, a game might be designed first, with tie-in products licensed to different companies later.

Yo-kai Watch 4 has connectivity with the Yo-kai Arks and Yo-seiken toys, which each will do something different in-game: Normal Ark: Obtain a key in-game that differs by rarity.

Pokémon owes much of its success to a multitiered marketing approach, and Yo-kai Watch emulates that model with its own games, toys, and animation projects And it’s working: The hit animated ...

Yo-kai Watch developer Level-5 has locked down a deal to help bring its phenomenally popular 3DS games are coming to English-speaking audiences. Yo-kai Watch is incredibly popular in Japan.

Bandai Namco Holdings, who produce the Yo-Kai Watch, have sold 10 billion yen ($93 million) worth of Yo-Kai Watch toys since April.

Bandai Namco Holdings said it would produce two million units this year, along with around 100 million medals, contributing to the eye-popping 10 billion yen ($93 million) worth of YO-Kai Watch toys ...

Yo-kai Watch was engineered to be the next big thing. From the very beginning, Yo-kai Watch seems as though it was designed with a specific purpose in mind: to become the next Pokémon -level ...

Yo-Kai Watch will rollout a full selection of toys, from medals that can be used with the 3DS game as well as a physical version of the watch and a mobile app.

Yo-Kai Watch got a substantial merchandise boost at New York Toy Fair this week. A new season 2 Yo-Kai Watch with projection feature, accessory watch domes and trading card game ensure s fans have ...

Alt said he expected YO-Kai Watch would make the jump abroad, where Japanese companies are formidable because of the tight interweaving of their product lines. "They all work together in what's called ...

A franchise consisting of comic books, video games, cartoons and toys, Yo-Kai Watch is centred around a schoolboy, Keita Amano, who owns a wristwatch that can summon monsters, or Yo-Kai.

It won't be quite that simple, however. Yo-Kai Watch is, at its core, brazenly Japanese, but Nintendo and Level-5 appear to have elegantly localized the game's first entry for North American players.