Yo-Kai Watch is the latest in a string of hits from Japanese publisher Level-5. In most cases like this, a game might be designed first, with tie-in products licensed to different companies later.

Yo-Kai Watch got a substantial merchandise boost at New York Toy Fair this week. A new season 2 Yo-Kai Watch with projection feature, accessory watch domes and trading card game ensure s fans have ...

Yo-Kai Watch will rollout a full selection of toys, from medals that can be used with the 3DS game as well as a physical version of the watch and a mobile app.

Pokémon owes much of its success to a multitiered marketing approach, and Yo-kai Watch emulates that model with its own games, toys, and animation projects And it’s working: The hit animated ...

Yo-kai Watch 4 has connectivity with the Yo-kai Arks and Yo-seiken toys, which each will do something different in-game: Normal Ark: Obtain a key in-game that differs by rarity.

Yo-kai Watch developer Level-5 has locked down a deal to help bring its phenomenally popular 3DS games are coming to English-speaking audiences. Yo-kai Watch is incredibly popular in Japan.

It won't be quite that simple, however. Yo-Kai Watch is, at its core, brazenly Japanese, but Nintendo and Level-5 appear to have elegantly localized the game's first entry for North American players.

Back in the 2015 financial year net group sales for Yo-kai Watch (again, toys and merchandise, not the games) was 55.2 billion yen; in 2016 the number dropped to 32.9 billion yen.

Yo-kai Watch might not be a Pokemon -like success yet, but that isn’t stopping Level-5 from taking another shot. “We have to understand that it takes time,” president and CEO Akihiro Hino ...

Yo-Kai Watch has an array of strange and cute characters to collect, a massive following in Japan, and arrives in the U.S. complete with its own anime series. So far, so Pokémon.