On February 11, 1997, General Mills, the makers of Wheaties, unveiled three new Jackie Robinson cereal boxes to be sold in stores nationwide. It was to commemorate the 50th anniversary of the ...

With Wheaties being one of General Mills’ most well-known cereals, famous for featuring star athletes on their boxes since 1921, this new cereal expands its appeal. It’s not just about elite ...

A new Thunderbolts* poster features the cast on a Wheaties box, which is the first time Marvel has released this type of ...

NFL brothers, T.J. Watt and J.J. Watt, are the first duo and first brothers to be featured on the Wheaties iconic orange cereal box that will go on sale in August.

Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.

Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.

Everyone deserves a second shot,” reads the tagline on a Wheaties-inspired poster (see it below) that accompanies the new Thunderbolts* Super Bowl trailer released during the big game. The team of ...