Behavioral segmentation classifies potential consumers according to such things as their purchasing habits, the number of brand interactions, and decision-making patterns. Example: Most people ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

This simple yet effective segmentation method enables you to customize your emails for different demographic segments. Behavioral segmentation focuses on the actions and behaviors of your subscribers.

The iGaming industry has grown exponentially in recent years and has made the challenges of providing personalized ...