In a day when everything and everyone wants to go viral, the public relations industry is tasked with trying to discover what makes something go viral, and if there is a winning formula ...

A new viral music video from the soundtrack of Deadpool 2 has taken fans by surprise with an unlikely star: Celine Dion. Shaw's Tavern is showing how local marketing can be as easy as following ...

An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.

One year after Miami Beach launched a viral marketing campaign about the city’s desire to “break up” with spring break, ...

The Razavi Law Group (RLG) has set a new benchmark in the legal world with its groundbreaking marketing campaign, featuring a mix of viral videos, high-impact billboard and bus ads, and an ...

Digital marketing tools can be used by businesses of any size, and some techniques allow interaction between the business and the consumer. The digital tools available include: Viral marketing ...

Eagerly anticipated horror sequel Smile 2 is nearly upon us, but the film has probably already caught your attention online thanks to some neat viral marketing. With the movie following the story ...

Capitol Records has appointed Brian “Busy” Dackowski as Executive Vice President/Head of Pop/Rock Digital Marketing at the label. In his new role, Dackowski will oversee the creation and execution of ...