If companies want to attract and retain talent, they must market their employee value proposition effectively.

Statistically significant means there is a very high likelihood the drug impacted its target. But if data are not clinically ...

One of the most important is crafting an effective value proposition that will set an advisor apart from the competition. Robert Arzt, founder and president of Polaris One and InsuranceCoachu.com ...

To help brand leaders remain top of mind among buyers, 16 experts from Forbes Business Development Council each share one unique value proposition to set brands apart from their competitors ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...

Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

Porter, Michael E., Jorge Ramirez-Vallejo, and Alexandra Houghtalin. "CVS Health: Redefining the Value Proposition." Harvard Business School Case 717-436, November 2016. (Revised February 2017.) ...