Follow these steps to generate high-value content ideas for your customers’ needs and wants. Step 1: Become the customer. Download the template and walk through these steps:. Customer segment ...

When working with companies I use two very simple tools to kickstart the process: a value proposition canvas and this ad-lib template.. I love these as they focus the mind. But you shouldn’t ...

Here's the secret to crafting a value proposition for the winner-take-all economy: Once you understand your competition, you need only to identify what it is that your organization does ...