(WKRC) - A Tennessee middle school that changed its mascot from Bearcats to Musketeers after receiving a cease-and-desist letter from the University of Cincinnati unveiled its new logo on Thursday.

Like I said, it was not a stretch to see how this could connect [to us] and this be an opportunity to not just rebrand a logo, but a movement almost," said Cheatham Middle School athletic director ...

The Cincinnati ... The university will receive “valuable marketing opportunities”, such as being featured on the Bengals’ website and app, and displays of the school logo located inside ...