You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience ...

A unique selling proposition (USP) is the defining feature of a brand that compels consumers to buy or switch from their existing preferences. There are nine different types of USPs, as outlined ...

Unique Selling Proposition (USP) Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...