While it won't magically solve every marketing or sales hurdle, a strong value proposition is a great starting point. It will ...

A unique selling proposition (USP) is the defining feature ... Cheaper: Offer lower prices with the same or better value. Example A: Owndays offers a wide selection of stylish, affordable eyeglasses.

Unique Selling Proposition (USP) Definition ... Cosmetics and liquor companies are great examples of industries that know the value of psychologically oriented promotion. People buy these products ...