Mars Food is changing the name of its Uncle Ben’s rice products to Ben’s Original, after widespread anti-racism protests renewed the focus on companies that for decades used racial images to ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...

The Twitter profile still has Uncle Ben's with the old logo as its photo. The bright orange boxed rice brand officially has a new name: Ben's Original. After several weeks of listening to ...

Lately there has been a push for brands to be more inclusive, and it appears that Uncle Ben’s Rice is keeping up with the times by changing the name of the product to Ben’s Original. According ...

Bye, Uncle Ben's, hello Ben's Original. The rice has a new name and look almost a year after parent company Mars Food said it would overhaul imaging.

Uncle Ben’s owner Mars is planning to change the rice maker’s “brand identity” — one of several food companies planning to overhaul logos and packaging that have long been criticized for ...

The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Parent firm Mars unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...

Uncle Ben's will now be known as Ben's Original. Food giant Mars, Incorporated said Wednesday that it is changing the rice brand's name, which has faced criticism for racial stereotyping.

Mars will change the name of its Uncle Ben’s rice products to Ben’s Original and drop the logo depicting a Chicago head waiter as part of the company’s previously announced plans to create a ...

Mars Inc. has renamed its Uncle Ben’s rice products “Ben’s Original,” making it the latest food producer to ditch a brand steeped in racist imagery. The Virginia-based compa… ...

Like Uncle Ben’s, Aunt Jemima, Mrs. Butterworth, Cream of Wheat, Eskimo Pie, and more, announced they would reassess their packaging and commit to change where necessary.

The name “Uncle Ben,” first used in 1946, was referencing a Black male rice farmer known by the same name, according to the rice company’s website, and the likeness “was a beloved Chicago ...