They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

The new KFC UK advert - titled ‘All Hail Gravy’ - depicts a man being baptised in a lake of gravy before transforming into a human-sized chicken nugget. The ad also features religious language ...

A classic British catchphrase that was made famous by an advert is set to endure "in 100 ... and even from people outside the UK. One person commented: "I've heard Americans say it, and they ...

Using other company’s slogans is murky territory, and it’s hard to imagine Mother clearing permission with each and every other brand for the taglines they’ve borrowed. Then again, the current mania ...

became the first John Lewis Christmas song to reach number one in the UK charts, and has been a firm favourite on our winter playlist ever since. Ok, it’s another John Lewis advert, but the song ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...