They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

A classic British catchphrase that was made famous by an advert is set to endure "in 100 ... and even from people outside the UK. One person commented: "I've heard Americans say it, and they ...

BBC Verify has found that it was made by recycling an old advert for UK department store and adding an AI-generated voice over. Produced by Jemimah Herd and presented by Merlyn Thomas Additional ...