The next four years offer an opportunity to write the next chapter in America's data strategy—one focused on enabling ...

To succeed in the consent economy, marketers need to shift their mindset from merely collecting data to fostering genuine ...

Real data is not sufficient to train better artificial intelligence models, experts said at South by Southwest. But simulated ...

Sornprom is a seasoned data engineer who has spent the last several years successfully navigating the murky waters of data ...

Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting ...

Customer trust is the foundation of successful personalization. Without it, even the best CX strategies fall flat. Transparency builds loyalty. Clear communication about data usage helps customers ...