If marginal revenue is negative, then total revenue falls as additional units are produced and sold. This generally happens when a company needs to cut prices significantly to sell the units produced.

Several different revenue sources went to make up the total with online casinos and sports ... betting revenues have seen a steadily upward curve. Last year it attained a figure of $13.71 billion ...

Investing.com -- Kuaishou’s 4Q24 results showed a total revenue growth of approximately 9% YoY, reaching RMB35.4bn, which is about 1% less than the consensus and our estimate.