In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as ...

Circana works collaboratively to recommend the most effective approach for each brand, whether it is through the Liquid Mix ...

Social media may dominate the marketing space for new businesses, but there’s a growing trend toward diversifying strategies.

Designed to empower brands of all sizes, Liquid Mix solution provides marketers with rapid, actionable insights to optimize marketing budgets like never before. “Marketing mix has always been ...