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Apple CEO Tim Cook is facing the most daunting moment of his career, but the former COO might be uniquely suited to navigate a tariff meltdown
Tech companies have found themselves in the crosshairs of Trump’s aggressive tariff policies this week, with the Magnificent ...
Tim Cook’s ‘Long Arc of Time’ Prepared Apple for the Trade War
Tim Cook and his adherence to the “long arc of time” won—again. The iPhone is exempt from the White House’s latest escalation ...
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Tim Cook
Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...
‘A Top Priority’: Tim Cook’s Obsession with AR Glasses Shapes Apple’s Vision Pro Roadmap
Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...
What Apple’s critics keep getting wrong about the iPhone maker’s Tim Cook era
Since Apple’s leadership is the target of much of DHH’s invective, let’s start with an acknowledgment that Apple CEO Tim Cook ...
Tim Cook ‘cares about nothing else’ product-wise other than beating Mark Zuckerberg to a pair of truly smart glasses
Apple and Meta have been pouring significant capital into augmented reality “smart glasses.” One source told Bloomberg that ...