Today, we will look at how TikTok determines new trends and how some of the world’s most prominent music companies work with them to help maximize the brand of their latest artists. It’s hard ...

Please stay tuned.” With an estimated 170 million U.S.-based TikTok users, the app has been a cornerstone for launching viral music trends and amplifying artists’ global reach. The platform ...

In an increasingly fragmented musical landscape, Cirisano says, "Tik Tok served as sort of the one lightning rod where ... Potential TikTok ban shows the impact of social media on pop culture trends ...