Psychographics open the space for social transmission to communicate the values, personalities, dreams, passions and self-image of people, which demographics alone cannot answer.

Over the past decade researchers have increasingly studied how 'relationship marketing' can improve customer loyalty and enhance organizational profits (Berry, 1995). At its core, relationship ...

Imagine your name is Steve. As in Steve Jobs. Head honcho at Apple. Imagine you're in a shareholders meeting and you've just made a statement—apparently so dramatic, that for the first 33 seconds all ...

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