Over the past decade researchers have increasingly studied how 'relationship marketing' can improve customer loyalty and enhance organizational profits (Berry, 1995). At its core, relationship ...

But the iPod doesn't care much about the demographics. Nope. Them demographics are fine, son... but what you really need are some sharp-shootin' psychographics as well. Big words, eh pardner? So let's ...

Looking ahead to 2025, Contiki released its annual Voice of a Generation report, which surveyed over 1 000 Americans aged 18 to 35 years old about the psychographics that will influence the 2025 ...