This is the sixth book by Barry Schwartz, an American professor of social theory and social action. The book provides a review of how consumers’ purchase decisions are impacted by the quantities of ...

For a novice investor it could be quite overwhelming and then you'd end up finding yourself in a situation when you don't ...

To quote Barry Schwartz from his book: “The Paradox of Choice: Why More Is Less”, “On the other hand, the fact that some choice is good doesn’t necessarily mean that more choice is better”.

Social scientist Barry Schwartz says Americans are becoming less happy because we’re allowing ourselves to be overwhelmed by too many choices. His groundbreaking idea, originally published in his 2004 ...