Sydney Sweeney's new soap bar made with her real bathwater, launched with Dr Squatch, has gone viral and sparked widespread ...

Sydney Sweeney’s bathwater soap isn’t a gimmick, it's her essence—packaged, priced, and promptly sold out. Is it an example ...

Sydney Sweeney is the face of a limited edition Dr. Squatch soap bar, and her bathwater is listed as an ingredient.

OK, which focus group asked for soap made from Sydney Sweeney’s dirty bathwater ... One poster said the Dr. Squatch marketing department and Sweeney “need an award for this.

Sydney Sweeney is catering to her fans like never before. The "Euphoria" star, who's garnered a large and slightly intense male fanbase over the years, announced that she is once again teaming up ...

Taylor Hill/FilmMagic Sydney Sweeney has just two words for anyone hating on her recent collaboration with Dr. Squatch. The Euphoria actress caught up with PEOPLE at the New York premiere of her ...

At first, I thought it was a joke. An X post above a picture of Sydney Sweeney, who recently went with former Anyone But You co-star Glen Powell to his sister’s wedding, read: “Starting ...

Sydney is very smart.” Sweeney, an executive producer on the project, was particularly involved in the marketing strategy. “I was on every call. I was in group text chats. I was probably ...

Sydney Sweeney's Instagram comment section is not ... Frankly, the entire marketing campaign feels designed to go viral, and plenty of commenters are too tired to take the rage bait.

Sydney Sweeney has finally revealed that she is ... many have been wondering whether there was romance or just some really good marketing between Sydney, 27, and her co-star Glen Powell.

Sydney Sweeney mixed business with pleasure Sunday as she stepped out for the Hollywood Beauty Awards. Sweeney, 27, revealed hints of a black lace bra underneath her chocolate brown power suit as ...