The logo was the first of its kind, as no other Super Bowl had involved the Lombardi Trophy in its design. And for the next 10 years, that – like just about everything else – would not change.

The Super Bowl logo and theme art she meticulously stitched in her sewing room now stretched across buildings near t he Caesars Superdome. In that moment, it all sunk in. Williams’ design ...

You could base it off of analytics, history books, superstitions, Magic 8 balls, or, if you subscribe to the belief that the NFL is scripted, the logo for Super Bowl LX. Logos for each Super Bowl ...