The stunt wasn’t just a marketing ploy—it was an extension of Duolingo’s unique voice and storytelling approach. In a post on X, Duolingo captured the moment perfectly: “Faking my death ...

Provides guidance and reading on the tactic of stunt marketing – a form of experiential marketing that aims to generate buzz and boost engagement. Stunt marketing is also known as stunt tactics, a ...

Here’s what makes a great marketing stunt—and how to turn a moment into momentum. Duolingo has perfected the art of ...

Authorities are now working to identify the four men and any accomplices, assess the intended purpose of the stunt, and determine whether legal action is necessary. Did this marketing campaign go too ...

Stunt veteran and director Chris Denison helped orchestrate the campaign ... These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to ...

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...

The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost daily active users by 51% and revenue by 41% in the fourth quarter. In an elaborate ...

and even a Reddit thread dedicated to debating the stunt,” Noa and Mateo said. “But love it or hate it, people are talking, and that’s what great marketing does. If you’re not sparking a ...