However, it isn't without its mysteries, and many business owners and marketers are eager to level-up their strategy and make the most of this valuable channel. That's where Yeager Marketing's ...

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

Enterprise Strategy Group (ESG), an IT analyst firm owned by Computer Weekly publisher TechTarget, has published research about generative AI (GenAI) enterprise use cases that shows the concept ...

This infographic communicates the benefits of MSE for older adults and summarises key MSE recommendations for this population. It aims to assist clinicians and health professionals in integrating MSE ...