Starbucks CEO Brian Niccol has called on corporate employees to take “more accountability” and return to office-based working after announcing job cuts to revitalise the company's operations.

Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go” and “for here” customers, the latter of whom get their coffee served in ...

New chief executive Brian Niccol was hired in September with a goal to turn round Starbucks as foot traffic and sales were spiralling lower © Angus Mordant/Bloomberg ...

Niccol at least is laying this out as a battle for the success and relevance of Starbucks. It seems a lot more likely to work – and necessary, too. Get back into the office. There’s something ...

Starbucks CEO Brian Niccol is urging employees to take more accountability and return to the office in the wake of major layoffs, according to the Wall Street Journal. The executive said the company ...

Starbucks is in a slump after a year of declining sales, boycotts and executive turnover. They hired former Chipotle CEO Brian Niccol to turn the tide. Photo: Alexandra Larkin In his first address ...

Starbucks’ (NASDAQ:SBUX) new CEO Brian Niccol is shaking up the corporate culture at the coffee chain, calling on employees to get back in the office, take ownership of the company’s ...