Starbucks is traditionally known for its green siren logo. Now, the corporation will also be known as the first United States coffee chain to allow customers to use their own personalized cups when ...

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Starbucks coffee cups have long been something of a status symbol, with their premium pricing and a distinctive look, stamped with the company’s recognizable mermaid logo. But for some customers ...

This year, Starbucks is getting in on the moment with a promotion that is as simple as it is brilliant. The coffee giant announced a “ Starbucks Monday ” promotion, offering a free, tall hot or iced ...