The 'Snow King' phenomenon of Mixue Ice City is capturing significant attention in the market. With a marketing investment of 410 million yuan, the brand is embarking on an ambitious journey to ...

Just when it feels like winter is loosening its grip, parts of the U.S. are still getting hit with late-season snow and ice.

The Ministry of Climate Change has accelerated efforts to designate snow leopard as an international symbol of climate adaptation at the United Nations General Assembly. During a meeting in Islamabad, ...