Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary public attitudes and actions. Iconic messengers have proven to be effective ...

Smokey Bear made his first appearance on a wildfire prevention poster in 1944. Eighty years later, Smokey stands as one of the most recognizable fictional characters in the U.S. “He's an icon.

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

Last year’s overall and seniors division champions are expected back next weekend when the 61st annual Smokey Bear Golf ...

Nineteen paintings depicting Smokey Bear, the popular symbol of the U.S. Forest Service’s wildfire prevention campaign, will be on display at four Will County nature sites this winter, according to a ...

Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

More than 100 golfers have already registered toward the goal of having 120 compete a week from today in the 57th annual Smokey Bear Golf Invitational set for July 9-10 at the Falls Country Club, ...

The DNR’s Wildland Fire Division used federal grant money to wrap 10 cache trailers with prevention messaging and Smokey Bear ...

Drivers may be able to rep Smokey Bear, Mt. Saint Helens or historic Whidbey Island after this year's legislative session.