A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first ...

Subaru dumps the "Driven By What's Inside" slogan next week in favor of "Think. Feel. Drive." created by a new ad agency. Print ads and a new TV spot will focus on all-wheel-drive verses front ...

Titled "KitKat phone break", the campaign uses its iconic tagline—without actually showing it—by portraying relatable ...

But sometimes a clever slogan can go beyond its goal of grabbing ... The pair needed a punchy tagline to finish the ad. 'Does exactly what it says on the tin' was initially used as a placeholder ...

NewsNation first debuted its “News for All America” tagline in a promotional ... Besides Fox News’ ad and NewsNation revising its slogan, The Washington Post has been testing out the new ...

The slogan 'Ek hain toh safe hain' (Together, we are safe), promoted by Prime Minister Narendra Modi as a criticism of Congress for allegedly engaging in divisive politics to create rifts among ...

The Y&R ad is more high octane — the roommate eventually gets rushed into an ambulance — but it's a similar theme and a similar slogan. "These things happen, but you'd hope clients would be ...