At its core is a simple yet profound question from the Sesame Street star: “Elmo likes soft. Could that win?” The ad opens with Elmo counting clouds, his signature curiosity on full display.

It debuts Jan. 16 on MAX with new episodes releasing every Thursday. “Sesame Street” will also be available on PBS stations and to stream on PBS Kids in the fall. No one is more excited than Elmo ...

“Sesame Street” will also be available on PBS stations and to stream on PBS Kids in the fall. No one is more excited than Elmo himself. “There's a lot to learn from music — yeah, timing ...

and the singing of “Happy Birthday” to Elmo at the iconic 123 Sesame Street stoop. Just for Kids Weekend and Elmo’s birthday festivities are included with regular SeaWorld Orlando admission.