Take Squishmallows, for example – just one of ... this range of squishees is inspired by sea life. The playful toys are designed for cuddling with a squeezable texture and super soft finish.

The cute Squishmallows have become so popular that, in October 2021, the company announced it had already sold 100 million of them since launching the stuffed toy in 2017. And they're still selling.