Old money aesthetic is more specific in its cultural references — think prep schools, country estates, and generational elegance — but they often overlap. The Luxury of Knowing Old Money ...

The term “clean girl aesthetic” may have been recently coined, but the concept itself is a sartorial tale as old as time. That is to say, it’s merely minimalism at its best.

Aesthetic, a new fashion company looking to be the “Shazam for clothes,” launched this week and is using AI to help people identify and shop for clothing they sourced on social media.

Boom boom, a new aesthetic trend inspired by 80s excess, blurs the line between satire and reality. Digital Culture Tech Science Life Social Good Entertainment Deals Shopping Games. Search.

Dressing like a fisherman is the latest aesthetic making a splash in 2025. Here's everything you need to know about the trend—plus the maritime-inspired staples guaranteed to reel you in.