The written document that ... and a description of the marketing mix you intend to use to reach your marketing goals A company needs a marketing plan just as it needs a business plan.

The first thing you’ll need is a business plan. This is an essential document that outlines your business’s goals, strategies and financial projections. It should cover every aspect of your business ...

Captures Thinking on Paper: The finance department isn't allowed to run a company by keeping numbers in their heads. It should be no different with marketing. Your written document lays out your game ...